Niche Websites
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Update #11+#12 Content, Link building, Traffic, Keywords, Experiments, Earnings, Expenses

Lesson 12 Module 12

This module will cover the details for the past two months - August and September 2021.

Content

August

In August 2021, I've added five articles. I had to go through the entire website and make some changes to all published articles. Unfortunately, I couldn't make the edits at scale. So I had to edit every article separately.

September

In September 2021, I've added 60 articles. Phew, it was a lot of work, but not a hard one. I was in a good flow. The articles I uploaded are info content. I've uploaded articles with 750, 1000, 1500, 2000, 2500, and 3500 words.

Link Building

August

I haven't done any external link building. I've focused mainly on internal link building and anchor text optimization.

September

In September, I built three links (guest posts) from DA50 domains.

I have decided to go ahead and start building links. The niche is getting way too competitive, with new blogs appearing every day. And they are all building links. I will take it slow and start the process.

Expenses

August

  • Content: I spent $200 on the five articles.

September

  • Content: I spent $2000 on the 60 articles.
  • Links: they were free, I did some outreach.

Now, I know that many people will think that $2K for 60 articles is pretty low, so that the content might be of a low quality. I'm afraid I have to disagree here. And here is why. First, I don't use the typical content services, which write SEO-ready, Surfer/Marketmuse optimized articles, which brings the total cost per 1000 words at a double rate.

I use iWriter and Textbroker, where the articles will be SEO-optimized only if you write the correct guidelines and prepare the structure for the article, which I do. I prefer to prepare the structure because I used a content agency in the past, and I was not too fond of their structure. I had to re-do everything again at the expense of higher rates.

Second, the writer I use on iWriter has the highest rate on the platform (Elite plus), but since I have been using her services exclusively for the last year, we have agreed on a rate where I don't have to pay $70 per 1000 words. And she can take loads of work from me at a rate higher than what Elite writers earn.

And this is how I reduce my content expenses. I do the extra by doing some research, preparing the article's structure, and I've built a long relationship with one writer who gets loads of work from me and is well-paid.

Earnings

At this moment, I only monetize the website through Amazon Affiliate Program. Further, I don't have that many articles with buyers' intent, as I am focused on uploading info content that isn't monetized in any way.

August

  • Amazon Affiliate Program: $34.18

September

  • Amazon Affiliate Program: $59.30

One interesting fact. I moved this website from NameCheap to Rocket.net. I wanted to implement Ezoic Ads on the website. However, they told me that I better remove the integration and wait for Mediavine approval.

I got a bit irritated, and one of their co-founders had a chat with me explaining why Ezoic is basically "hijacking" my domain. Rocket.net tried to work with Ezoic's managers to create a seamless integration between the two services, but they basically stopped replying back to them.

Mediavine and Rocket.net work together very well as they have created a partnership. So I will wait for Mediavine to approve my application once I meet their criteria, of course.

Traffic

Don't expect to see a hockey stick chart. This will be one of the websites that grow slightly slower than the screenshots we see on Twitter.

AUG+SEPT

Keywords and Rankings

Here is what Ahrefs shows. September is definitely the best month so far.

this moment, the website has a total of 230 articles. I am more eager to see what will happen during October 2021. Also, we are in this for the long ride. I want to upload at least 270 more articles by the end of this year.

AUG+SEPT KWs
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