Niche Websites

Update #2: Content, Link building, Traffic, Keywords, Experiments, Earnings, Expenses

Lesson 3 Module 3


In November, I added only six articles. I've uploaded these articles through the first week of November. The last three weeks of the month were busy renovating my first home. So I had to take a break for three weeks.

The good news is that the articles uploaded throughout October started ranking immediately. More on this in a bit.

Link Building

I haven't done any external link building in November. But I've extensively linked all new articles and some old ones internally, where appropriate.

Internal linking is super important. Whenever I upload a new article, I always try to find 2-3 relevant articles to link to and from.


In October's update, I've said that I have installed WP SEO Structured Data Schema Pro to see if this will help steal some "zero" positions in the SERP.

This experiment is still in progress, but I see some results, where my website appears at position "zero."


1) TOC

I've added a Table of Contents to each article. It seems like some of the rich snippet results use data from the TOC to extract information, such as question box snippets.

2) E-A-T

If you don't know what E-A-T is, here is a good explanation. E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much Trust it should place in a brand or website.

While researching the topic, it was mentioned that a website with more writers and authors looks more E-A-T-ish in Google's eyes. So I've added four more authors with their bios.

Now, the shitty part is that these authors are not real. But I plan in the future to invite real people from the niche to contribute to my website with their real accounts and bios. The bios will contain links to their website and social media profiles so that Google could see that these people do exist.


In November, I paid:

  • $150 for 6 articles.

I haven't had time to spend much money on this website.

Have in mind, that these expenses are only related to this niche project. In general, I do have much more business expenses.


Here is a screenshot from my Amazon Earnings in November. I have some earning from Amazon Australia and Netherlands, which are not displayed on this screenshot.

Earnings haven't grown much, but it is normal. The website is still young, and traffic has started to grow only recently. 

However, this domain is very promising. I can tell it by how fast articles rank for their main keywords.

earnings november


You can see that there is a steady growth in traffic. But I expect next year (2021) to be big.

traffic november

Keywords and Rankings

Take a look at how quickly this website speeds up rankings and new keywords in the top 3 and top 4 to 10.


keywords and rankings november