All Marketing Tools I Use to Run My Solo Business
I use the services listed on this page on every website I have. I use them every day. I've tested them against other similar tools, and these are the ones, which I am confident that I can recommend to my readers without any regret.
I pay for every tool listed on this page. I believe that we as a society should quit the "free-tools-mindset" and pay for everything we use from the moment we can afford it, of course.
Some links on this page are affiliated, which means that I may receive a commission if you sign-up through the links listed here.
Ezoic Ads Platform
Ezoic is a Google Certified Publishing Partner. With Ezoic, you can increase your ad revenue by 50-250%. There isn't a single online publisher I know who didn't increase its ad revenue by simply integrating the Ezoic ad platform. Unlike most premium ad networks and platforms, Ezoic opened its doors to any publisher, no matter how small or big their websites are. This is your chance to boost your ad revenue by having access to a premium platform such as Ezoic.
Create stunning comparison tables and product boxes that convert. Affiliatable is my favorite tool to create beautiful, compelling comparison tables, product boxes, and other affiliate marketing elements for my blog posts with one plugin.
2) Hosting Providers
Best price. Best hosting quality. Best support.
Namecheap truly deserves my praises. I had severe problems with my previous hosting provider. I contacted Namecheap, and they migrated my 15 websites for less than three days, including all settings and emails. Everything went smoothly, and their migration support communicated every step with me during the process. Top service.
Rocket.net is the preferred hosting provider I use for my affiliate sites integrated with Ezoic.com. So far, the uptime for my websites is 100%. I haven't experienced even a minute of downtime. After moving my affiliate websites to Rocket.net, my websites' speed score have improved tremendously. And lastly, Rocket.net's support is the best I have experienced so far compared to any services I have ever used. Kudos for the work!
3) WordPress Themes
MyThemeShop is an agency developing WordPress themes for different niches. Their themes are fast, SEO-optimized, features-wise, flexible, easily-customizable. Some of the biggest niche websites and marketers use their themes and plugins. They are all over my websites. The plan I use allows me to use all of their products on different domains.
Thrive Theme Builder
The Theme Builder by ThriveThemes is another level. For example, milachervenkova.rocks is built with Thrive Theme Builder. Unless you get your hands on, you can't imagine the level of no-code customization you have access to. You can make and build whatever you like with the theme. All of their products are SEO and speed-optimized and are used by many well-known affiliate marketers. A top service!
4) Page Builder
Thrive Architect is a page builder by ThriveThemes. The page builder works with any WordPress theme I have tried so far. Also, Thrive Architect works perfectly fine with MyThemeShop's WordPress themes and plugins. This is the combination I use on perhaps each of my affiliate websites. You won't regret it, I promise.
5) Localizing and Tracking Affiliate Links
"Geniuslink makes localizing, tracking, and managing smart links dead simple, so you can earn more without added work." And this is precisely what Geniuslink does. Also, I love the team behind the service. They are swift to adapt to the affiliate marketing trends, always bringing new ways for creators to squeeze out more revenue.
6) Grammar and Content Editing
My content would have suffered its quality if I it wasn't for Grammarly. As a non-native English speaker, Grammarly has encouraged me to dig deeper into grammar and vocabulary every day. Even for native English speakers, grammar could be tricky. Grammarly is worth the dollar, and I'm with the premium pan for years.
7) Niche Website Services
Human Proof Designs (HPD)
Human Proof Designs offer a complete solution for starting and growing a successful online business. They offer services such as:
- Content creation;
- SEO services;
- Selling/Buying/Done-for-You Niche Websites.
I've used all of the above services, and recently, I sold two of my niche websites through them.
8) SEO Tools
SE Ranking is the all-in-one SEO software that I use every day. I track keywords, ranking, backlinks, organic traffic. I use SE Ranking for in-depth website audits, backlink checking, and monitoring. Further, the tool offers a keyword research module which, in my opinion, is pretty accurate.
KWFinder is part of Mangools' SEO tool pack. I've used KWFinder probably from the beginning. The tool has significantly evolved over the past years, and it is my favorite budget SEO tool for keyword researching. Some big brands use KWFinder as their primary keyword mining tool.
"LinkMiner is a backlink checker tool with a database bigger than Elon Musk's ambitions." I love this! LinkMiner is also part of Mangools' powerhouse of SEO tools. With this backlink checker tool, you can find links you can replicate easily. It's straightforward to use, and the price is unbeatable.
Without any hesitation, I can say that Ahrefs is my favorite all-in-one SEO tool. Yes, it costs a lot, but the price is fair for all the things you can do with the tool. If you are willing to pay for Ahrefs, make sure that you understand how to best utilize all its features so that you can see how powerful this SEO tool is. Otherwise, use the two suggestions above.
9) Expired Domains
Odys.global is the best place to buy expired domains. The domains offered on Odys.global are carefully selected, checked, and verified by Odys' team. These are aged websites, which have already gain Google's trust. Building a niche website on an aged domain is an opportunity to rank faster and bigger. This is an exclusive, limited ODYS GLOBAL invitation offer. All new accounts are manually vetted by ODYS compliance. Newly approved members get a 100 EUR/USD welcome bonus.
NameCheap has been a game-changer regarding cash spent on new domains. We, makers, tend to buy a new domain for each idea we got. I switched to NameCheap last year from another domain provider, and I'm more than happy with their domain prices, products, and ease of use.
11) Viral Giveaways
KingSumo is the king of giveaways. With this tool, you can run viral giveaways to generate leads for your business. I like that it is easy to use, it works, it's a super affordable - one-lifetime fee (at the moment), and I believe that you can get it with a $10 discount. Bonus - its father is Noah Kagan.
12) Email Automation
Finally, an email marketing automation SaaS tool which doesn't cost hundreds of dollars per month. SendFox is the most affordable email service I've found so far. It is created by AppSumo, and who's the founder of AppSumo? Yeah, Noah Kagan. SendFox is super easy to use and easy to integrate with other services. You can confirm your domain name so your emails won't go to the spam folder. If you are a first-time buyer on AppSumo, you will receive a $10 discount.
Canva is my go-to creative tool for blog post visuals and social media visuals. I use Canva since the beginning of the service, and their mind-blowing growth and improvements converted me early on into a paying customer. Believe me, there are visuals for which you don't need the headache of Photoshop. And Canva eases any creative process.
Visme is another creative tool I use. What I love about Visme is its short-video creation game. For example, with their video templates for Instagram Stories, you can absolutely impress your audience. Video creation for social media is my favorite of Visme's powers.
14) Video Creation
Have you seen all these videos, where a human hand writes and creates cartoons in a video? It looks so realistic. Well, most of these videos are made with Doodly. I am currently making videos with Doodly and still exploring its capabilities, but as long as you are creative, you can create anything you like with Doodly. Damn, SaaS is advancing so fast!
15) Outsourcing Tasks
Some people don't like Fiverr; others can't live without their services. I think that Fiverr is one of the easiest ways to outsource many tasks, which will usually take lots of your time. Initially, you have to spend a little bit of time until you find a good seller. However, once you make connections with quality sellers, the outsourcing of tasks is almost on autopilot.
16) Work Management System
There is a lot of noise these days about productivity systems and tools. I see all types of "inventions" from gurus and bloggers. I wonder why so few people mention the word Kanban, ever? If you want to get shit done and have a clear view of your tasks, make one change - use a Kanban tool and the Kanban method for project management. Nothing else. Kanbanize is the best Kanban software ever made on the planet. However, it's best suited for teams (being price-wise).
I am addicted to Airtable! I use the tool for everything. I store data for different projects; I use Airtable to quickly sort out SEO stats for keyword researching and link building. I also use Airtable for automation and building custom apps.
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